Thanks to the easy availability of innovative tech and the emergence of doctors experienced in anti-aging medicine, the United States has become one of the top five countries where the most aesthetic procedures (surgical and non-surgical) are performed. And post-pandemic, non-surgical aesthetic treatments emerged as a favorite.
This development is hardly a surprise. Non-surgical aesthetic procedures that are minimally invasive, require less recovery time, and are affordable, are no less than a miracle. Some of these non-surgical cosmetic treatments are even reversible, adding to their desirability.
In this article, we break down the top trends in non-surgical aesthetic medicine and tell you where you can safely get non-surgical face and body treatmentsdone.
What Are the Non-Invasive Cosmetic Procedures Trends Worldwide?
Per a 2022 aesthetics market trends forecast, the non-surgical aesthetic medicine industry is booming. It is expected to grow from $11.87 billion in 2021 to $19.94 billion by 2028.
Filler injections currently have the highest market share. Injectables like Botox, Hyaluronic acid-containing fillers, Sculptra, Radiesse, Dysport —all of which arrest signs of aging—are the heroes of sales figures, and chemical peeling and laser treatments follow suit.
North America is currently dominating the non-surgical aesthetic treatments market with its high demand and supply ratio. It’s no surprise that medspas on the continent are being frequented by customers who want the best possible beauty injections.
In fact, medspas have emerged to be the most favored places to get non-surgical cosmetic procedures done.
What Are the Top 5 Trends in Non-surgical Aesthetic Enhancement in the USA: West Coast vs East Coast?
Given the USA’s penchant towards non-surgical aesthetic procedures, we have shortlisted a few that have emerged as crowd favorites:
1. Neuromodulators aka muscle relaxants: Botox, Xeomin, Dysport. East? West? Global? The most popular trend – worldwide.
You may not have heard of the term neuromodulator in the context of non-surgical aesthetic treatments, but it’s essentially a technical term for Botox and other muscle relaxants, like Dysport and Xeomin.
All these are used in facial rejuvenation processes. They reduce the following signs of aging:
- Fine lines and wrinkles
- Crow’s feet
- Sagging skin
- Frown lines
- Forehead furrows
- Marionette lines
- Smoker’s lines
These treatments are more effective in areas that get lines or wrinkles from excessive muscle movement (dynamic wrinkles). Neuromodulators are also used for the face sculpting when injected in the masseter muscles—changing the shape of the face from square to the V-shape or heart-shape (it also helps with TMJ). Another popular application of Botox, Dysport and Xeomin is the treatment of hyperhidrosis / excessive sweating.
Although Botox and Juvederm are popular all over the United States, the East Coast’s expectations of these aesthetics trends are not the same as the West Coast. In the West, celebrities like Kim Kardashian are the unofficial proponents of an absolutely wrinkle-free, smooth and sculpted face. People want their “Instagram face” when they get non-surgical aesthetic treatments done, and they start getting cosmetic enhancements at a younger age.
On the East Coast, aesthetic medicine is more about improving the overall appearance of one’s face. Patients get procedures done to enhance their appearance with a preference for natural-looking results.
Surprisingly, the cost of these non-surgical aesthetic treatments is about the same in both regions.
2. Dermal fillers / injectables: lips, cheekbones, jawline. What’s the current trend?
Dermal fillers and lip injectionsare Hyaluronic acid-based substances of varying viscosity used to rejuvenate, contour, sculpt, add volume, or plump up lips, cheekbones, or jawlines. They also make the skin appear smooth and wrinkle-free.
Unlike neuromodulators that take about 2 weeks to show results, the effects of fillers are instantaneous.
These non-surgical aesthetic treatments are much more prevalent along the West Coast. People in this area prefer plumper lips, snatched jawlines, and sky-high cheekbones that can make them look like one of the Kardashian-Jenners or Hadids.
On the East Coast, collagen-boosting injectables, such as Sculptra and Radiesse are more popular for their longer-lasting, natural-looking results.
3. Non-surgical skin tightening and skin remodeling with Morpheus8: radio-frequency combined with deep microneedling. Is it more popular in East or West Coast?!
A proprietary non-surgical skin treatment device developed by InMode Aesthetics, Morpheus8 combines deep microneedling with radiofrequency for skin rejuvenation and remodeling. Initially gaining popularity since Kim Kardashian told the world it’s her “favorite laser”, this minimally invasive procedure has become a golden standard in non-surgical aesthetic medicine, for its versatility and effectiveness in skin tightening and remodeling.
Morpheus8 is one of the top aesthetics trends in non-invasive skin tightening and sub-dermal adipose tissue remodeling.
Although relatively new, the procedure has gained popularity all over the country. If you want to undergo Morpheus8 treatments in Los Angeles, contact LA Beauty Skin Center for a consultation.
4. Non-invasive body sculpting with CoolSculpting and Endospheres
If you want to hit the beach over the summer without spending hours at the gym, body sculpting can come to your rescue. CoolSculpting, an FDA-approved non-surgical aesthetic treatment can help eliminate stubborn fat from different parts of your body.
This aesthetic medicine procedure destroys 20% to 25% of fat cells, in targeted areas by freezing them to death (literally). Several treatments are recommended for optimal results.
Meanwhile, Endosphères Therapy targets cellulite through compressive micro-vibrations. Both of these non-surgical aesthetic procedures are performed with high-end devices and help you to achieve your body goals.
5. Non-surgical rhinoplasty and facelift.
Also known as a “15-minute nose job,” non-surgical rhinoplasty is an outpatient procedure that uses fillers to make cosmetic changes to the nose. This is a quick and easy procedure with far fewer complications than traditional rhinoplasty and has been quite popular on the East Coast.
The ‘Tinkerbell Tip Lift’, the liquid nose job to uplift the tip of the nose, is more popular on the West Coast.
Non-surgical facelifts can be performed in many different ways, including:
- Combination of neuromodulators with fillers
- Injectables
- Skin tightening with Morpheus8
- PDO threads
- All of the above combined
These procedures are equally popular along the East and the West Coasts. Although non-invasive cosmetic procedures trends are essentially the same, the end results and motivations can vary widely between these two regions.
If you’re looking for the best Botox in Los Angeles, we just might be able to help. Head over to LA Beauty Skin Center where we offer some of the best non-surgical aesthetic procedures in Los Angeles.
Our certified group of medical experts is dedicated to providing the best service to all our patients because we believe in making beauty accessible to all.
If you want a makeover or some simple pampering, book an appointment at LA Beauty Skin Center today. We are ready to help you look and feel your best.